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Research papers

Multivariate mapping

In Market Research, data which is multivariate in nature is often generated. For example, in a Brand Association study the associations of brands with a variety of attributes are measured and in a Usage and Attitudes survey information regarding the...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Susan Stanley, Anthony Khan
Company: Unilever
June 15, 1992
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Citation

Stanley and Khan (1992a, June 15). Multivariate mapping. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/multivariate-mapping